You get what you save for.

More on Ethical Investing

Hi Everyone,

Marco’s blog post last week was a great introduction to the world of ethical investing. Just to recap, Ethical investors typically avoid companies, sometimes even industries, involved in 1) harming the environment, 2) causing (directly or indirectly) illness, disease and death and/or 3) demonstrating harm and disrespect to human rights. Check out this site which has links to socially responsible funds. Green investing, focuses specifically on environmental protection.

Thinking of getting started? Examine your social values and develop clarity around what you feel is ethical and unethical before you begin. Following your own guidelines, you can utilize one of these three strategic approaches to ethical investing. First, you can divest your interests and pull your money out of an unethical situation. You can screen out certain investments and avoid including them in your portfolio altogether. Lastly, you can become a shareholder activist and thus attempt to produce change through advocacy and shareholder voting rights .

As ethical investing gains popularity, carefully consider whether it fits in with your long-term financial and personal objectives.

Best,

Lesley

Ethical Investing

In keeping with our green theme this month, let’s take a look at so-called ethical investing.

First, what is ethical investing? Sometimes called socially responsible investing, Wikipedia defines it as “an investment strategy which combines the intentions to maximize both financial return and social good”.

To a large extent this means avoiding investing in certain types of stocks - depending on what ethical issues concern you. Mutual funds that follow these guidelines are called ethical funds and avoid investing in companies that harm the environment or are involved in gambling, tobacco, alcohol, pornography, weapons and the military industry. Some funds may avoid investing in oil sands or automobile manufacturers. Some religious based funds may avoid businesses connected with abortion such as the manufacturers of day after pills. Each ethical fund has its own select criteria and may avoid some or all of the above.

If you are an individual stock investor, you could actively seek out companies involved in cutting edge technologies that reduce greenhouse gases such as companies making solar panels or electric cars. You could have made good money in the last few years investing in potash companies. Potash is used as fertilizer and makes everything a little greener.

For more, check out the following links:

Investing for the Soul
Dow Jones Sustainability Indexes
Jantzi Research
Eco Investments

Small Steps Save Money

Fuel and food prices are on the rise delivering a financial shock to many North American households. For those on fixed incomes, it can mean cutting back on spending in other areas of their life. Whether you’re income is adjustable or not, many are turning to penny saving spending techniques to maintain their purchasing power. Looking on the bright side of this recent phenomenon, the majority of recommended savings techniques are eco-friendly alternatives.

Building a sustainable community means making financial, environmental and community-minded choices. The theory behind the drive for sustainability is if each one of us takes small steps, it can snowball into significant changes. I’ve compiled a list of a few small steps to help get you started:

- If purchasing a hot beverage, bring your own mug – Savings of $0.10 to $0.20 (Better yet, make your own)
- Drink filtered water in a glass rather than buying bottled water – Savings of $0.50 to $1.00
- Reduce your heating or air-conditioning units by 2 degrees – Savings are variable
- Wash clothing in cold water – Savings are variable
- Ride you’re bicycle, walk or rollerblade to get where you need to go - Savings are variable
- Plan you’re car trips more efficiently. E.g. Get 6 things done in one trip rather than 3 things in two trips. – Savings are variable
- Reuse or buy used furniture, clothing and other household items – Savings of $100 to $200 annually
- Buy locally grown food that’s in season – Savings are variable
- When buying fuel, do your homework and use websites like Gas Buddy
- Order your newspaper subscription, bills and bank statements online – Savings of $1 to $10 per month

These are just a few things you can do to save money and become more eco-friendly. If you’ve got other savings ideas to share, send me an email: Lesley@richbythirty.com

Best,

Lesley

Investing in Lightbulbs

This is Green Month at Rich by Thirty. Our focus is how environmentally friendly living can contribute to your financial well-being. As Lesley points out, there are three components to being rich
• Spending money wisely
• Saving & investing for the future
• Giving back to the community

And one of the key aspects of spending wisely is asking yourself – should I spend more for quality products or save money by buying cheap ones? Some people believe you can save by buying the cheapest stuff available. In some cases this is true. But there are some cases where spending a little bit more can actually save you money in the long run. One of these is lightbulbs.

With the introduction of the compact fluorescent lightbulb, we have a way to help conserve the environment and save money by decreasing our energy costs. And compact fluorescent bulbs last longer than conventional bulbs.

Here are some comparative statistics for a bulb equivalent to a 100 watt standard bulb:

  Incandescent Bulb Compact Fluorescent Bulb
Price (at Safeway.com) $1.50 $4.99
Energy Consumption 100 watts 26 watts
Life Expectancy 750 hours 8000 hours
Price per hour of use $0.002 $0.000625
Price per 750 hours use $1.50 $0.47
Energy cost savings $0.00 $59 over life of bulb *

*Electricity cost savings based on using the bulb for 8,000 hr rated life at 10 cents per kilowatt hour compared to ten 100 watt Soft White incandescent bulbs (rated life: 750 hours)

Even if there were no energy savings, on a cost per hour of use basis, compact fluorescents are a third the price of a standard incandescent bulb because of their longer life span.

According to an article at Wikipedia, 9% of household electricity consumption is for lighting. If the average household replaced 30 outlets with compact fluorescents, the household electricity savings would be around 7%. Depending on electricity costs, this could be anywhere from $440 to $1500 over the life of the bulb.

Are there any downsides to compact fluorescents? Some people claim that the light given off is different. It lacks the warm red glow of incandescents. There could be a minor high pitched humming though it would only be noticeable in an exceptionally quiet room. These issues are minor.

The major downside is that compact fluorescents contain mercury vapors. The amount of mercury released by one bulb can exceed U.S. federal guidelines for chronic exposure. This requires special care when disposing of spent or broken bulbs. They should be taken to a qualified recycling depot rather than thrown out with the regular trash.

We converted our house entirely to compact fluorescents over the last year or two. There are a couple of caveats that have come with our experience. I unpacked the groceries after one shopping trip and the package of bulbs accidentally fell off the counter, breaking one bulb. Accidentally break one and you’re out $5 right off the bat. Be careful not to break one!

And, interestingly enough, while the bulbs manufactured by General Electric have a five year warranty, getting a replacement is not as easy as you might think. Two of our bulbs burned out within a year. But to claim a replacement bulb from GE, you need to send the bulb plus the dated receipt for purchase to GE. We don’t save our grocery receipts and so could not make a claim. And if we had, it might well have cost too much to package up and ship the bulb back to GE.

Finally – shop around. The prices noted above are at Safeway. Wal-Mart sells 100 watt equivalent compact fluorescents for $1.90 a bulb. In Canada where I live, considerable savings can be had buying bulbs at Zellers.

Now we can just wait with anticipation for the next big break through in lighting, LED lighting sufficiently powerful to replace standard lighting. Right now they are just bright enough for Christmas tree lights. But the day for LEDs will come. In the meanwhile, invest in compact fluorescent light bulbs and save.

Book Review - E-Myth Revisited

Just over a month ago, friends of mine recommended I read E Myth Revisited written by Michael Gerber. This book has been around for over twenty years and has inspired entrepreneurs across North America to adjust and re-design their existing business models. Michael Gerber explains to his readers, through analogies and stories, why most small businesses fail and offers solutions to overcoming this problem.

So, to get the facts straight, the majority of new businesses fail within a decade of beginning. Blogger, Scott Shane, recently posted the actual failure statistics (29% survive after 10 years) on the site, Small Business Trends.

Michael Gerber suggests this high failure rate is because many small business owners find themselves battling between three different personalities: The Technician, The Manager and The Entrepreneur. The Technician is ‘the doer’ and this personality tends to dominate because ‘the doer’ gets the job done and brings in money. Gerber believes most entrepreneurs are Technicians like a plumber or a tutor. Opposite of that is The Entrepreneur who is ‘the dreamer’ and views the future as one full of endless opportunities. The Technician operates with their head down not seeing the future whereas The Entrepreneur has the ability to lift their vision. The Manager part of our personality attempts to keep The Entrepreneur ‘in line’ while ensuring The Technician still does the job. Gerber suggests the battle to balance the needs of each personality leads to most small businesses tanking.

Gerber recommends entrepreneurs transition from being The Technician to the true Entrepreneur by utilizing new models of structuring a business. He first suggests we go to work ON our business rather than IN our business, thus putting the needs of the business before the needs of the owner. Going to work ON our business means we spend time developing organizational charts, operations manuals, systems and processes to ‘streamline’ our efforts. But it all starts with having a clear view of the ‘bigger picture’ and what our primary aim of being in business really is. Going to work ON our business means we invest our time and energy into visioning the organization’s end goal – what it looks like down the road. Once a clear long term vision of what we want our business to look like, we then build paths and structures to help us get there.

Gerber then reveals a successful business model (research has proven it) – the franchise prototype. This model is a ‘turn-key’ business like Ray Kroc’s MacDonald’s or Sam Walton’s Wal-Mart. It’s full of systems and processes that ensure the end customer receives the same product or experience they were expecting each and every time they purchase it – value and consistency. Gerber suggests different methods of selling, structuring, marketing, and planning your business to transition it into one that can grow and eventually be sold.

So for all the budding entrepreneurs out there, I’d recommend reading E-Myth Revisited. It provides excellent training and ideas for creating sustainable and successful businesses.

Best,

Lesley Scorgie

About the Rich by Thirty newsletter

You get what you save for

Lesley Scorgie, bestselling author of Rich by Thirty: A Young Adult’s Guide To Financial Success, publishes a free quarterly newsletter called Rich by Thirty. Read the latest news and advice straight from Lesley Scorgie.

Contributing writers to the Rich by Thirty newsletter

Marco den Ouden is a 30 year veteran of Global Television in British Columbia including 15 years as a news editor. Since 1998 he has been a writer on investing, first for New York based About.com and later with his own website, The Break Out Report (breakoutreport.com). He is the author of The 50 Best Science & Technology Stocks for Canadians (Wiley 2003). Noted investment writer and mutual fund manager Pat McKeough said of the book, “Marco has done a great job of singling out potential winners in this volatile, pitfall-riddled market segment. To top things off, the book is an easy and enjoyable read.”

I, Erin Shaw, am the Queen of Frugality! Tell me something you want and I’ll help you get it cheaper or help you realize you don’t need it at all. I graduated from the University of Alberta in 2003 with a degree in sociology and classics and hardly any student loans. I’ve been writing for Rich By Thirty for three years now and what interested me about the project in the first place was the opportunity to help teach financial responsibility to teens and young adults. Not enough time is spent educating the young about the realities of day-to-day fiscal life and I was happy to help change that. When I get a million dollars in savings, I’m just going to breathe a sigh of relief and collapse!


Archived Newsletters

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Welcome to the New Rich By Thirty Blog

Welcome to the new Rich By Thirty website! I hope you find the new look, layout and blog fun and inviting! The Rich By Thirty team is working diligently to fix some little things on the site and we appreciate your patience as we tweak it to perfection.

Last week April 15th and 16th, 2008, I was in Seattle, WA promoting the new US edition of Rich By Thirty, the book. Though I didn’t have a chance to catch a Mariner’s game, I did grab a legendary Starbucks coffee from the original store in Pike’s Place market. The U.S. launch of Rich By Thirty was an incredible success with hundreds of youth and adults attending my presentations. I visited Sammamish Public Library, All For Kids Books and Music, Mercer Island Public Library and the University of Washington Book Store.

The trip started off strong with an article printed in the Seattle Post Intelligencer on Tuesday April 15th, 2008. Cecelia Goodnow wrote a terrific review of the book and her work was syndicated across the country. Here are links to a few of the syndication pieces.

Harrisburg, PA: Patriot-News http://www.pennlive.com/business/patriotnews/index.ssf?/base/business/1208535918290050.xml&coll=1

Lancaster, PA: Lancaster Journal (7th oldest paper in the US): http://articles.lancasteronline.com/local/4/220044

Monterey, CA: Monterey Heraldhttp://www.montereyherald.com/books/ci_8992348

While I was there, I did an interview with The Mercer Island Reporter’s Elizabeth Celms and she published her piece on April 24, 2008. I also had a ton of fun on the radio with Ron and Don on 710 KIRO (AM News Talk Show).

Overall, my time in Seattle was terrific! Thanks to all the individuals who supported Rich By Thirty.

So, onto some Rich By Thirty business. For all the entrepreneurs out there, I have been reading an incredible book call the E-Myth Revisited written by Michael Gerber. I’m 100 pages in and I can’t put it down. The moment I finish, I’ll be sure to post a review.

Have a fabulous weekend everyone!

Lesley Scorgie

[Review] The ABC’s of Making Money 4 Teens by Dr. Denis L. Cauvier and Alan Lysaght

For many people, the best way to learn something is to take a hands-on approach. In the ABC’s of Making Money 4 Teens, young people get the chance to write their thoughts and ideas all over their book. For example, there is space provided for you to state your goals or your very own business ideas. This aspect makes this book a winner for young people.

So what is the ABC’s of Making Money 4 Teens all about? This book has three sections and each is very relevant to teens. The first section talks about attitudes and how they are the key to either success or failure. The book reminds us that if you think you can’t do something, you won’t be able to.

But if you believe that you can achieve a goal, even though it may be tough, you will succeed! So set your goals and change negative attitudes about money into positive ones!

The second deals with the “How to’s” of money ⎯ in other words, the basics of saving and investing. It talks about the time value of money. The time value of money basically says that the more time you have to save and invest, the more money you will make with compound interest. That means that young people that start saving their money early will become financially wealthy sooner! This section tells stories of successful investors, including my personal story found on page 61.

The third chapter deals with creating wealth through entrepreneurial ideas. There are loads of young and old entrepreneurs that are featured in this section. There are entrepreneurial ideas, direction on how to start a business, and other useful small business tips. This was a very creative chapter in that it asks you to draw out some entrepreneurial ideas that you have. It encourages you to bring those ideas to light!

The ABC’s of Making Money 4 Teens is a pleasure to read. It is filled with a number of stories about teens that have made a difference. You get to hear what successful teens your age think and are doing to secure their financial freedom.

Scamming Spam ‘n’ Eggs

Noted value investor John Price (Sherlock Investing) advises his readers to avoid being anti-investors. You know – the guy who buys a stock based on a hot tip from the guy at the gym, the mailman, his barber, or his auntie. Other hot tips to avoid are those annoying spam e-mails touting this or that stock. Unfortunately, such spam e-mails are everywhere and there is little you can do to avoid them. According to an October article at Bizreport.com, stock spam makes up 15% of all spam sent, up from just one percent a year and a half before. Typically these e-mails will tout a stock on the U.S. Over-the-Counter Bulletin Board or OTCBB. And typically such stocks are unproven and speculative penny stocks.

There are some quality issues on the OTCBB. Samsung, the giant Korean electronics conglomerate, for example, trades on the bulletin board. But the vast majority are high risk speculative ventures and the wise investor won’t touch them with a ten foot pole.

The e-mails promoting such penny stocks are often part of an illegal scheme known as pump and dump. Insiders to the scheme buy the stock and then promote it like crazy, often with spam e-mails, but also by adding promotional messages to stock market discussion websites such as Raging Bull or Silicon Investor.

Some go so far as operating boiler rooms. Investopedia defines a boiler room as “a place where high-pressure salespeople use banks of telephones to call lists of potential investors (known as “sucker lists”) in order to peddle speculative, even fraudulent, securities. A boiler room is called as such because of the high-pressure selling.”

Investopedia goes on to note that such operations discourage outside research into a stock and use catchphrases such as “it’s a sure thing” or “opportunities like this happen once in a lifetime.” Not surprisingly, these are the same sort of catchphrases used in spam e-mails promoting such stocks. Going through a few you find lines like “this one is going to go through the roof” or “it’s going to explode” or “watch it soar beyond your wildest dreams”.

Once these operators have “pumped” up the stock price through their hype, they then “dump” the stock, collecting a quick profit. The stock then collapses as everyone rushes to get out.

The people sending out such spam are slippery as eels as well. They continually adjust their methods to avoid being caught by spam filters. Some spam filters delete messages with certain words or phrases but will allow such terms if the phrases are part of a larger message and so could be innocent. So the purveyors of spam started adding lines of gibberish that has nothing to do with the main message. The gibberish in the box below was copied from one such spam message. Sometimes they’ll copy and paste a paragraph or two from a book such as Lord of the Rings.

Music Voting thu submit vast! Excess regular steals occasion profile employers or readily am accessible.
Intro gtgt Hometable Contents Routine Fitness Mastery am Wise

But spam filters managed to filter these as well and so they started using a picture of the message instead of typed text. The spam filters can’t read the message in the picture so the message gets through. The spam message on the right below is an image file copied from an actual spam email. All the words are included in a gif file. You can even see the imperfections of the paper from which the message was photocopied.

But, you might ask, are any of these recommendations ever good? Sure they’re spam, but maybe I can make a fortune buying one of these hot tips. Don’t count on it. There are a couple of websites that track stock market related spam and the track record ranges from poor to rotten.

One, Spam Stock Trader, includes a list of 105 spam promoted stocks and how they have fared. Joshua Cyr, the creator of this site notes that on May 5, 2005 he “set out to determine just how much money I could lose by trusting SPAM”. He received 4272 spam e-mails touting 105 stocks or an average of 40 e-mails per stock over a period of four months.

He expected to see temporary windfalls and then big losses. In fact, “almost ALL of those stocks went up a few cents max, then dropped like flies the next day.” How bad was it? Well, of the 105 stocks, only three went up. One stayed even. And 101 went down. Many were wiped right out. The average loss? An astounding 82.73%!

Another fellow, Leonard Richardson, maintains an extensive log of stock spam received, which includes copies of all the spams received each day and charts for each stock’s action on the day the spam was sent. You’ll find it here. Check out the archive for the complete list.

Richardson links to two academic studies, which point out that these schemes do work for the people operating them. The stocks usually do go up an average of 5% before crashing. But unless you’re an insider to the scheme, timing it is next to impossible. And the risk is huge.

There have been instances of spammers using Trojan horses (a computer virus disguised as something else) to hijack other people’s mailing lists and send spam that is supposedly from the hijacked person. I use highly regarded and current anti-virus software that also guards against spam and I highly recommend using some kind of virus protection too.

[Review] Eat the Rich by P.J. O’Rourke

They don’t call economics the dismal science for nothing. As P.J. O’Rourke puts it in his latest book, “Economics is just too complicated. It makes our heads ache.” And no wonder. The economics profs turn simple ideas like people buy less of something as it gets more expensive into something arcane and incomprehensible like

Y = [1] [C+I+G+(X-M)]/1-mpc

But for those of us who invest in the capitalist system, it behooves us to know something about how our system generates wealth. What better way than to take it with a spoonful of sugar, P.J. O’Rourke style!

O’Rourke, the conservative-libertarian raconteur, sets out in Eat the Rich, subtitled A Treatise on Economics, to answer a simple question, “Why do some places prosper and thrive while others just suck?” He does it by his favorite method, visiting various places around the world and observing how they work.

If you haven’t met O’Rourke before, you are in for a treat. Possibly America’s funniest writer, the Mencken Research Fellow at the Cato Institute and regular contributor to Rolling Stone is a brilliant observer of the passing scene wherever he is and loves to poke fun at humanity’s foibles and fads.

In this “treatise”, his ninth book, he visits such varied places as Wall Street (good capitalism), Albania (bad capitalism), Sweden (good socialism) and Cuba (bad socialism).

He even takes a stab at actually explaining some economic concepts such as the law of comparative advantage (using John Grisham and Courtney Love as his guinea pig examples). He hypothesizes that John Grisham is a better novel writer and a better composer than Courtney Love. But Courtney is relatively better at song writing than she is at writing novels. So it pays for Courtney to concentrate on “caterwauling” and Grisham on “bashing the laptop”. Society as a whole benefits from this. O’Rourke draws up the usual comparative advantage chart to prove that we get more “benefit to society” units or BS from the duo’s specialization.

O’Rourke’s trip to Wall Street is a must read for fans of the stock market. He spent his first hour at the New York Stock Exchange “fascinated by the littering”. “Stockbrokers,” he notes, “are the last nonpsychotic people in the U.S. throwing garbage over their shoulders” while the rest of us fret about the environment. Over four thousand pounds of canceled buy and sell orders and other detritus is swept from the exchange floor every day.

O’Rourke explains, in his wry way, the inner workings of the exchange - the floor brokers, the competitive traders, the specialist brokers and the two-dollar brokers. The language of the exchange - upticks, downticks, the trading crowd, fill or kill, limit orders and such oddities as trading in sixteenths of a dollar - called teenies.

But humor aside, O’Rourke’s observations are quite intriguing. “When we own any financial instrument,” he says, “what we basically own is an opinion.” For example, if the British pound declines, “the number of pence in a pound doesn’t change. We just don’t feel the same way about pounds anymore.” Our collective opinions on a stock constitutes its price. So when we buy a stock, we are of the opinion that someone later on will think the stock is worth more than we think it’s worth now. As O’Rourke observes, “Economists call this - in a rare example of comprehensible economist terminology - the Greater Fool Theory.”

But as we learn, economics is important. What makes our free market economies strong, vibrant and productive, is a combination of freedom in an environment of the rule of law. Albania went from communist hell hole to anarchist hellhole in short order. From total control to no control. A country ruined by Ponzi schemes. Freedom, but no rule of law. “The Albanian concept of freedom,” observes O’Rourke, “approaches my own ideas on the subject, circa late adolescence.” When communism was overthrown, the best people “ran like hell” escaping to Greece, Italy or western embassies. Looting became endemic, finally stopping when they ran out of stuff to loot.

Sweden - good socialism - is contrasted with Cuba - bad socialism, though O’Rourke clearly doesn’t care for either. “Socialism,” he says, “is inherently totalitarian in philosophy.” Every aspect of your private life can become public property. “Witness Sweden’s Minister for Consumer, Religious, Youth and Sports Affairs.” Gee! Don’t we have one of those in Canada!

Cuba is worse. “There is one vibrant, exciting, and highly efficient sector of the official Cuban economy,” he writes. “The police!” When he made an errant left turn with his rented car, O’Rourke was pulled over a mile away in a different part of town for the transgression.

O’Rourke writes about the history of Cuba - the concentration camps, the executions. Cuba, according to the Americas Watch human rights group, holds “more political prisoners as a percentage of population than any other country in the world.” And he writes in detail about the economic mess. The American embargo on trade with Cuba, he notes, is stupid. “It gives Castro an excuse for everything that’s wrong with his rat-bag society. And free enterprise is supposed to be the antidote for socialism. We shouldn’t forbid American companies from doing business in Cuba, we should force them to do so.”

After an interlude with economics proper, including his “Ten Less-Basic Principles of Economics”, O’Rourke takes us on the best part of the journey - trips to Russia, Tanzania, Hong Kong and China. The Tanzanian and Hong Kong experiences are a study in contrasts. Tanzania has everything - beautiful landscapes, verdant forests, rich agricultural land - and extreme poverty. Hong Kong has nothing - little land, no natural resources - and fabulous wealth. Why? Appropriately the chapters are titled “How to make nothing from everything” and How to make everything from nothing”.

O’Rourke’s last stop is Shanghai, China, where the government is trying to impose a free market using totalitarian means. It can’t be done and he calls this chapter “How to have the worst of both worlds”. Yet in spite of the horror of the home of Tiannenmen Square, he keeps his sense of humor. “Omnipresent amid all the frenzy of Shanghai,” he writes, “is that famous portrait, that modern icon. The faintly smiling, bland, yet somehow threatening visage appears in brilliant hues on placards and posters, and is painted huge on the sides of buildings. Some call him a genius. Others blame him for the deaths of millions. There are those who say his military reputation is inflated, yet he conquered the mainland in short order. Yes, it’s Colonel Sanders.”

So have a laugh or two, be enthralled by exotic and fascinating places, and learn a few lessons about life and the blessings we gain from liberty. This is a superb book. Read it.